Our Story !!!
It all started with a discussion on the alarming situation of malnutrition in Pakistan. We asked ourselves as to how can we contribute to making the situation better while based in Quetta? What is the first thing that comes to mind when anyone thinks of Quetta? You guessed it right, it’s the DRYFRUITS! You must have experienced people saying, “Quetta may koi jaanne wala he? Dryfruits mangwane hain!” And why is that so? Because, firstly, people have started to realize the importance of dry fruits in their daily diet; and, secondly, because Quetta has a dry-cold weather that preserves the original taste of dry fruits and the rates are good.
Keeping that in mind, our team (that includes an IBA graduate as a consultant) decided to do a feasibility study for a dedicated online dry fruits webstore, the first of its kind in Pakistan. The results were positive, not everyone has the luxury of having a reference in Quetta and, frankly, it does not look good to keep asking friends and relatives to send dry fruits every now and then! Why would you ask someone for a favor when you could get fresh dry fruits at your doorsteps from Quetta and that too at competitive rates!
This propelled us to start this venture to firstly educate our customers of the countless health benefits of the dry fruits and subsequently to gain their loyalty with the quality of our products!